Magic Dirt™ may sound like the soil used by Jack to grow his beans, but it's actually an organic garden and potting mix developed as a sustainable alternative to peat moss. The sustainability factor comes from the product's production process, which involves the efficient conversion of manure into three valuable byproducts: biogas for electricity generation, a treated non-odorous liquid stream for crop fertilizer, and a clean, nutrient-rich biosolid that forms the main ingredient of Magic Dirt™.